Embark is working to make the self-driving future a reality. While most of the spectacle has been around passenger vehicles, they believe that commercial trucking is the backbone of our economy. Embark partnered with West Agile Labs to gain assistance in telling their story and developing a unique brand, voice, and online presence.
As art director, I managed the entire project by overseeing production and website development. With the assistance of designer Annie Pyle and FireArt Studios, we created a brand that captures the Embark vision and culture, with the goal of gaining traction in the self-driving space, and attracting new talent to their growing them.
Deliverables included full brand guidelines (logo design, typography, colors, iconography, illustration, etc), truck wrap illustration (directed by me and executed by FireArt Studios), stationary, and fully responsive marketing website.