Art Direction; Production
Iwaboo is a business to business marketplace for whole-sale indie-tech products. The design is focused to ensure whole-sale buyers have the proper tools in place that give them an in-depth understanding of the products they are buying, i.e. product diversity and estimates. In other words, the marketplace gives the buyer an idea of what their shelf is going to look like before it goes into production.
I partnered with lead product designer, Alex Cagwin, to create a user experience that is simple, unique, and exciting. The client expressed interest in creating a brand system is that is idiosyncratic to other whole sale markets. Being in the the indie-tech space, I created a brand that reflected that type of market, using a voice and visual language that is bold, contemporary, and a little hipster!